Give Blood is a one-month multi-touchpoint campaign designed to support NZ Blood and engage younger donors. Grounded in behaviour change, social responsibility, and empathetic communication, it reimagines the pre-donation experience through a human-centred lens.

Deliverables included posters, social ads, a brochure, an eligibility quiz, and a streamlined booking site, all designed to feel conversational, relatable, and accessible.

The campaign was a Best Awards finalist.