Mayer & Toye, a Wellington-based maker of custom metal products, has over 130 years of history. In 2020, Tribe Design Ltd acquired the company, bringing together heritage craftsmanship and fresh design energy. The rebrand retained the Mayer & Toye name, aiming to reflect both its legacy and modern direction.

A sophisticated visual identity was developed to honour the company’s roots while appealing to corporates, local clubs, and sports teams. The result is a premium brand that balances tradition with innovation, reinforcing Mayer & Toye’s reputation for quality and setting the stage for its future.